![]() “And we just think this is - just as we take our IP from our movies and our television and have them expressed in our parks, this is a great way to do it in games. “And the conclusion I reached was we have to be there, and we have to be there as soon as we possibly can in a very compelling way. “When I saw Gen Z and Gen Alpha and even millennials, and I saw the amount of time they were spending in terms of their total media screen time on video games, it was stunning to me, equal to what they spend on TV and movies,” he said. Given Disney’s gaming experience and huge swath of IP, gaming advertisers including Benyamine see Disney making an investment of this size as a leap of faith from a major brand in a platform and medium that’s been resonating with young consumers for some time.ĭisney CEO Bob Iger confirmed this reasoning in a response to an investor question on the company’s Q1 2024 earnings call on Wednesday. it makes Fortnite a pretty smart place. “The amount of IP that they have from universes within Marvel, Star Wars, etc. “My hunch is Disney will have IP that comes around,” said John Benyamine, cofounder and CEO of Moonrock Labs. Epic also laid off around 830 employees, or 16% of its workforce, in September last year.ĭisney and Epic were not available to comment. The timing of the investment is more curious on Disney’s part, as it laid off its entire metaverse division in March 2023. Gaming advertisers expect that Disney’s latest investment will result in new game modes centered around its various IP, as Epic looks to turn Fortnite into a social metaverse platform similar to Roblox. That universe sounds similar to Lego Fortnite, a new game mode released on December 7 that focuses on building structures and surviving in a world that looks like it’s made of Lego blocks.ĭisney has previously partnered with Epic to put Marvel and Star Wars skins in Fortnite. In a press release, Disney described a “persistent universe will offer a multitude of opportunities for consumers to play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and more…powered by Unreal Engine.” On Wednesday, Disney announced that it’s investing $1.5 billion for an equity stake in Epic Games as part of an effort to create an “entertainment universe connected to Fortnite.”ĭisney nor Epic provided much detail surrounding what this entertainment universe will look like, though an announcement trailer depicts a series of Fortnite islands featuring intellectual properties connected to Marvel, Pixar, Lucasfilm and ESPN. ![]()
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